The Hakuhodo Institute of Life and Living Presents: The Future of ASEAN Sei-katsu-sha
THIS EVENT IS NOT RUN BY HARVARD CLUB SO PLEASE REPLY TO THE MEIJI UNIVERSITY ADDRESS INDICATED BELOW
Meiji University is pleased to present a talk by Masataka Yoshikawa, Chief Researcher at the Hakuhodo Institute of Life and Living (HILL) about “The Future of ASEAN Sei-katsu-sha,” to be held at Meiji University on October 14 (Tue) from 7:00 to 8:30 pm.
Please note that this talk will be given in Japanese.
The word “sei-katsu-sha,” a “living person” or a “person with a daily life,” was coined by advertising agency Hakuhodo in its early days when it decided to focus on consumers not as users of specific products-- which may or may not be used during brief moments on an average day-- but rather holistically to see how they live their daily lives, and in that context, how they use companies’ products and services. Hakuhodo’s Institute of Life and Living was founded in 1981 to conduct research about sei-katsu-sha and recently opened overseas offices in Shanghai and, this year, in Bangkok for all of ASEAN.
Mr. Yoshikawa will present an overview of the findings from the first survey conducted for ASEAN countries about their values, their daily lives, and their vision of the future.
Event Details
When: Oct. 14, 2014 at 7:00 pm (registration starts at 6:30 pm)
Where: Meiji University Surugadai Campus Academy Room 309A (9th fl)
Access Map: http://www.meiji.ac.jp/koho/campus_guide/suruga/access.html (in Japanese)
http://www.meiji.ac.jp/cip/english/about/campus/su_campus.html
(in English, but the stations are not shown so it is best to use it in conjunction with the Japanese map)
Admission: Free
Dinner: optional, at 8:30 pm (see below)
RSVP to: andersen@meiji.ac.jp (Henry Andersen, Director, Global Leadership Forum at Meiji University)
Those who are interested may join a dinner after the talk at a local restaurant (details to be provided later). As numbers are limited, please let Mr. Andersen know by Oct. 10 if you are interested in attending the dinner as well. Please also note that any dinner cancellations must be made by Oct. 11.
Profiles of Mr. Yoshikawa and the Mieji University Global Leadership Forum:
Mr. Yoshikawa is a 25-year veteran of Hakuhodo, starting his career as a marketing planner for various clients. In 2003 he became a foresight consultant and conducted a number of future scenario creation workshops for clients and in 2004 became a full-time researcher at HILL. He is the author of various periodical publications from HILL as well as books in the business press. He is a graduate of Keio University.
The Global Leadership Forum is a recent initiative at Meiji Univesity whose purpose is to serve as a forum for the exchange of ideas and knowledge about global leadership, global marketing and global lifestyles.